Top 10 trending Digital Marketing skills in 2020 that you must have.
Welcome to the New Year 2020
The world has changed a lot.
And it’s still changing with rapid speed,
Either its Technology development, Space exploration, Pharmaceutical industries or Artificial intelligence.
But one thing that'll be constant forever is customer targeting,
The medium might change, but the objective will always be to acquire customers.
Today in the digital world when everyone has smartphones, laptops, tablets, smartwatch or Alexa.
Digital Marketing is the most viable option for brands to reach among customers.
If you're a digital marketer or an aspirant and wants to upgrade or start your career from fresh
Here are the top 10 trending digital marketing skills that you need to master in 2020.
It's a lengthy guide because I've covered every nuance of skill,
How you should start?
What would be your first approach?
so stick with me.
It's almost 30 years since the first website Archie has launched. So it's pretty much evident that digital marketing was born in the early '90s.
In fact, at that time, there was no specific designation such as digital marketer as all the search engine in the early '90s was crawler-based.
The real role of digital marketing has started in the late '90s.
When the search engine has evolved from directories based search engine to the hybrid form of search engines like Google, MSN, and Yahoo Search engine.
Till then it wasn't competitive and challenging for SEO, Advertisements, and ranking high over the Search engine ranking page (SERP).
But, Since the last decade entrant of new technology in the market, updates in Google algorithm, social media boom, the rise of various digital platforms demand a new set of upgraded skills.
These new updates always bring an opportunity.
But a new opportunity demands a new skill.
Hence with the updates in the market, you gotta need to gear up yourself.
Digital Marketing in 2020 will be the beginning of a new era that'll be competitive, challenging, and automotive.
Still, if you've got the right knowledge (here with "right knowledge" I want to refer towards practical approach not only just knowing about stuff)
It'll make you stable in the field and you can generate high ROI.
I've listed down below the top 10 trending digital marketing skills that you must need to have in 2020,
It won't only help you to stand apart from other digital marketers.
But, also help you better in terms of ranking high over SERP, broadening your buying funnel and high conversion rates.
If you're new to it and see yourself working in a digital marketing agency or want to start your own agency,
Then definitely these skills will give you a hike in your career graph.
10 Trending digital marketing skills for 2020.
#1. Conversational Marketing
When was the last time you did shopping either online, supermarket, or just window shopping?
Even if you've signed up for a new website, stayed in a hotel, downloaded PDF, boarded a flight.
A few moments later. you would've received a notification in your inbox saying,
Hi _ _ _ _ _ _ _ _ (Your Name)
it's a great pleasure serving with you
Thanks for visiting us.
Please rate us or give feedback.
It seems promising, right!
Well, this is how Conversational Marketing works. Building a personalized Buying Experience which leads to the buying funnel.
It's a tool for developing trust or loyalty among customers.
With the advancement in time when everyone promises to give a better quality product, conversational marketing work as a point of parity that gives power to the user in differentiating a brand.
It's more sort of personalized marketing, i.e., one to one communication where brand targets their users specifically.
Various strategies are used by the digital marketer to target their retained customers or new customers. strategies are as follows:
Email marketing :
Email is the most preferable method used for exchanging ideas, promotions, offers, communicating with a person who is sitting across the globe.
It's one of the widely used tools for customer acquisition or retention of the old customer and, in return, generates high ROI.
"For $1 you spend on email marketing, you can expect $32 (DMA,2018)".
Now Brands try to improvise a new form of content to customers that should have a high engagement rate and lead to generate potential customer base to them.
Marketers face many challenges in establishing good communication bonding with customers.
Email Marketing helps a lot in minimizing the gap by providing a personalized and persuasive form of communication.
Hence Email Marketing skill is much needed for 2020 and for coming digital era.
Live Customer Support
Most of you must have the second opinion that it might fall under a different department.
Well, it acts as a link between the customer and the organization.
The objective of Live customer support is to provide an overall experience to the customer until they get satisfied.
Thus it makes an essential element any marketers to add, particularly for e-commerce and service providing agency.
Nowadays, various digital marketing experts use a landing page to develop a strategy for customer acquisition.
A landing page is a single web-page whose primary purpose is to generate traffic from various sources.
It's more like a persona of your websites.
You've known about the target audience "buyer personas" on specific questions.
Who are they?
Where and how will you target?
What are their interests or likes?
How will they know about you?
These are some common thought process you should have,
When you're making campaigns for Facebook ads, PPC (Pay Per Click) ads or Re-targeting your users.
Whenever you master this skill, make sure you work on the following parameters?
Landing Page Design
Good Quality and engaging content
Overall User Experience
Explore this widely and grab all the detailed information regarding the landing page as there is a big opportunity in it.
It's widely used in the service industries, especially travel and in the restaurant business, to build trust and to make them feel more personal.
Brand use this strategy to build a good relationship with their customers.
Always keep in mind conversation exist since the beginning and will live forever.
There might be a possibility that the medium or platform will change.
Still, the objective of conversational marketing will remain constant forever, i.e., "precise and persuasive."
Platform providing detailed information over it. add link
#2. Video Marketing
Video marketing is a personal tool used by digital marketers when it comes to providing resourceful, efficient, and creative forms of content.
We all know that today the primary source of conveying a message is in the form of video content.
Because it has a high engagement rate as well as a low bounce rate.
"Almost 9 out of 10 marketers use video content.
33% of online activity is spent watching videos".
Nowadays, Video is consumed as a staple diet, i.e., almost 84 minutes of video content every day.
Brands and many digital platforms use it as a tool that helps in :
Increasing Brand Awareness
Digital media advertisements
High Engagement Rate
High Dwell time (the time a user spends on the webpage)
Today, every organization are in a hurry to be present on every streaming platform;
Thus it demands marketers who have knowledge of different tools regarding Video making, animation, and editing.
Following are the tools which I use mostly for my video campaigns:
#3. Chatbot Marketing
Chatbot.......as it sounds that the messaging platform driven by robots.
It's a kind of conversational marketing strategy.
Still, I exclude it from the list because it needs specific attention as well as detail knowledge.
Chat-bot uses NLP (Natural Language Processing) programming powered by AI and Machine learning.
(Arghh.....Now I need to be master in Machine Learning)
Well, you don't need to be a master in it.
But you need to understand the basic understanding of their functions and, most importantly, to analyze the real time-data which you get in response from the users.
"Worldwide, more than 67% of webmasters use chat-bot, and around 85% of customer interaction will be handled by 2020".
Why do we need to learn chatbot marketing?
Chatbots are a powerful tool when it's come to interact with a live customer by providing solutions to their relevant doubts as well as satisfying them.
It cut down the human effort by automating the process.
Chatbots are used for the following benefits:
Personalized interaction with the customer
Streamline the process
Answering users FAQ
You might be thinking it's needed for the future well the future has come.
Real-time to have this skill in your arsenal is now.
Platform providing detailed information over it. add link
#4. Advance Paid Advertising Skills
If you run a small business or want to increase brand awareness, PPC is always the first choice.
PPC(pay per click) as the acronym sounds no. of times visitors click on an ad, advertisers have to pay for each click.
It's an online network for digital marketers to attract visitors over different channels.
Google Adwords is a platform that allows advertisers to display, optimize their ads on the Google search engine.
It is used as strategic tools to generate leads, increasing brand awareness and high conversion rates.
In 2020, Digital marketers have to shift their gear to upgrade themselves from standard PPC tactics.
Today mostly campaigns run on proper keyword selection with low competition. It depends on stats like CTR, CPC, CPM and etc.
Today various Digital agencies or organizations look for PPC specialists. If PPC is your dream path or even though you want to increase your sales funnel.
Following are the skill set that will definitely boost your career in PPC:
Message can only make an impact on the visitors when you frame your content in persuasive or personal to your visitors.
You not only need to write campaign but also have to focus that campaign sounds more personal to the visitors.
It should talk about their interest, desire, and, more importantly, focus on their problems.
Following are the elements you gotta take care when you are making a good campaign:
Right Use of CTA (Call To Action).
Clearly understand the Buyer personas.
Story Telling Power.
Flexible with the constraints of customers. (i.e., Changing Behavior Pattern of a customer)
The first impression of any visitors to a landing page should always be delightful.
Your creativity should match your visitor's needs.
PPC specialists should have a decent idea of using appropriate tools.
In-depth, I have listed down all the tools used for designing graphics in the Graphic Design section.
Some scenarios when you had published two campaigns, and one campaign showed up high CTR but low conversion rate.
In contrast, another campaign has a low CTR but a high conversion rate.
What's will be your next strategy? Which leads you will follow? Will you target the same audience base? Etc.
These decisions will help you in making a good campaign as well as to know your target audience's need or their buying behavior better.
Agile and Adaptable
Industry changes with the flow of trends, if it's a call of social media, i.e., Instagram, Tik Tok, Snapchat and etc.
PPC strategists should always on hold to take an immediate response against the changing of the marketing trends.
They should adapt fast and use the platform at its best.
#5. Social Media Marketing
It was a time when social media platforms used for social connection with friends, family, and of course stalking on your ex profile.
Nowadays, Social Media platforms are heavily used for the promotion of a product, targeting customers, advertising &, etc.
With the launch of the Facebook marketplace, people can now sell or buy products.
With the penetration of a new social platform, there is always an open opportunity for brands or people to target the untapped market.
"TikTok has launched in early 2018, and it has 500 Mn active users".
With such a humongous target audience, every company wants an expert social media marketer who will help in branding their products in new markets.
If you want to shape your career as a social media expert, then you have to master yourself in these domains:
High engagement posts
Social Media Ads
Analytics of Ad campaign
The best way to learn this skill is to practice yourself.
Work on each skill individually and then formulate a practical approach by running your own campaign, making various audience sets based on a different target, measure analytics, and retarget your audience.
#6. Digital Analytics
Today in Advance Data-Driven world. Data is a new oil.
From a big giant to small digital media, the agency runs on data.
Why is it so important?
Nowadays, visitors on your website arrive from various sources, i.e., organic search, form your social media, or referral.
Hence Digital marketing analytics is a holistic approach to take a calculated risk based on consumer insights.
And form an organization's point of view, it's always important to optimize the conversion rate.
So that you can target customers with the available form of data, which helps you in making the right decision.
The more you'll interpret the data, the more you will able to understand consumer behavior.
Hence digital marketers should know how to analyze and decode data for better consumer insights.
Before launching a new campaign, you need to have a better understanding of the previous ad campaigns. i.e., what accounts them to land on your web page, source of traffic, bounce rate, the average time a user is spending, CTR, CPC &, etc.
Down below, there's a list of tools that will help in analyzing the analytics of the website and give a clear insight into consumers.
Go through these, one by one and make yourself comfortable wither their interface and dashboard.
"Technical SEO"...........Sounds cool, right?
Well, it may sound like a common word for SEO savvy.
It's one of the must-have skills if you want to shape your career in SEO.
Generally speaking, SEO has two broad categories, i.e., On-Page & Off-Page, which is being practiced for better ranking on SERP.
Technical SEO refers to the steps taken to optimize your website more friendly to the google crawlers.
So that you can increase your visibility and as well help in indexing your website fast.
There is a list of domains that will help you master the technical SEO
Google Search Console
AMP (Accelerated Mobile Page)
Minification (removing of the redundant data without affecting source code)
#8. Graphic Design
Visual Content is a vital element for content marketing as it's more appealing and engaging.
Because when people hear anything, they kindly to retain only 10% of it; however, if they hear along with the visual content, they retain up to 60%.
Graphic design will boost your content and no of visitors into customers.
It is practiced as one of the highly motivated practices for customer acquisition.
Well, you might be scared that now you gotta be pro in adobe creative cloud.
The answer is no.🙂
Your first priority will always be generating a good quality of content.
But how will you optimize and present it differently,
and the most important do you have that C.Q (creative Quotient) in you or not.
Here is a list of tools that will help you in creating a visual masterpiece.
They are simple drag and drop tools I use for my social media promotions for creating creatives.
Suppose you surprisingly visit your friend's home and find clutter has spread all over in his room imagine.
How does it feel like?
You bother to have a seat right. (you only find comfortable seeing it when you also have clutter in your room)
Exactly it happens when a user finds a placement of the irregular content framework, inappropriate images, No call to action buttons, fade colors, and uneven fonts.
They tend to move away from your site, and your bounce rate gradually increases.
User interface design is used for the optimization of the layout of the website based on the user's persona.
Their main objective is to provide a great user experience and lucid interface to the visitors.
Some of the UI strategies that every digital marketer should implement if they own a website:
Color Palette of the sites or the campaigns which they run on the social media platform.
Shape and Size of icons such as CTA buttons should be clearly visible and bold.
Fonts and Size should be clearly visible and different fonts for different sections,
i.e., Header should've different font sizes bigger followed by the subheading and then conclusion.
User Experience is an art to soothe your customer expectations in a favorable and actionable approach.
It's more customer-oriented.
It solves the gap between human needs and human expectations.
Digital Marketer needs to drive a strategy by taking multiple research-oriented approaches.
Some UX strategies for Digital Marketing strategies:
site speed is a unique feature that binds customers to stick with the website.
If the website speed is slow results high bounce rate.
"Pages that load within two seconds have an average bounce rate of 9%, while pages that take five seconds to load have a bounce rate of 38% (Source: Pingdom)".
"Almost 72% of people will browse through mobile by next 2025 - CNBC"
In that, your first target is to optimize your website for smartphones.
Because the interface over desktop mode is not equivalent to mobile mode.
Use AMP for high-speed performance over a smartphone.
Content is king and will always be.
The form of content will change, but it'll always rule. (by stating content, I mean high-quality content).
Add info-graphics and GIFs try to make it more visually appealing as well as creative.
Good content will always have a low bounce rate and high page dwell time (how much time does visitors spend over your website).
#10. Front End Code
Coding! Coding! Coding!
Isn't it sound complicated?
Well, you might be thinking why Digital marketers need coding skills?
Approx,70% of websites are built on a CMS (Content Management System) like Wordpress, Squarespace, Wix, Joomla &, etc.
Hence you need to work on the front end.
Before upgrading yourself first, you gotta know what it is?
Front-end-code programs the language that is used to communicate with your web browser
Because the browser doesn't look at the interface of your web page the way we see,
Their crawlers or bots interact with the element of your websites like margin your header section, body and footer, the heading, Subheading of your blog post i.e., H1, H2, H3 tags, and etc.
Most popular front end code is
HyperText Markup Language. It codes for the basic backbone or the architecture of the website.
Cascade Style Sheet. It acts as an amplifier that codes how HTML appears on the front-end of the page. If HTML is a skeleton, CSS acts as flesh or muscle over it.
It codes for actionable elements and the dynamics behavior of your websites. Its codes for some vital element
Why do you need to learn the front end code?
As an SEO expert, you have to spend most of the time in Technical stuff, which includes from the optimization of a website to submit your XML sitemap, minification, and optimizing your H1, H2, H3 tags.
Let's suppose you ran a speed test and you got the following results and you got the following results
Now if you're a developer then it's easy to understand the language but in case if you 're missing out on the basic knowledge, it will be hard to convey it to your web developer to make changes.
Thus to have a basic knowledge of the language will be an upper hand for you.
You don't need to learn in the early stage.
You can develop this skill while working on other parameters or when you practice digital marketing skills.
If you've made up your mind that you want to make your career in digital marketing then these 10 digital marketing skills won't only pave your path in that journey but also make you expert in a specific domain.
Make sure you command and practice each step precisely and master as many skill as you can because
Today industry is getting wider and every organization welcome people with trending and demanding skill in the market.
If you want to start your own website make sure you optimize your website on each parameter, it will definitely result in good no of conversions.
Make Mistakes but learn from it.
and keep sharing as you know,
Sharing is caring.